DBA worked
closely with client to establish a direct sales program incorporating
mostly direct mail to target medical glove sales toward dentists.
Campaign evolved to include multiple industries. Results? DASH
Medical Gloves went from zero direct sales on day one to 75 a day
within 12 months to now 300-PLUS per
day.
5-part direct mail campaign
resulted in 17 new clients representing over 75,000 covered lives
for this behavioral health care provider of employee assistance programs.
Implementing the “VOICE” process for
the client after the direct mail campaign helped client elevate its
brand enabling company to compete more effectively with major industry
players. Client declared brand renovation “a major success”.
DBA helped
Schering-Plough Animal Health Division establish the “VetConnect” campaign.
Including posters, print ads, direct mail, speaking tour and brochures,
this effort helped client penetrate veterinary
clinics previously lost
to competitors.
Tradeshow promotion (pre-show mailer, pre-show event, booth and
giveaways) resulted in double the daily web sales within one week of
show. Also,
50% of trade show registrants attended
pre-show “Meet & Greet.”
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